▲ DROP 001 LIVE NOW · FREE WORLDWIDE OVER $120 · NO RESTOCKS ON DROP PIECES · ▲ DROP 001 LIVE NOW · FREE WORLDWIDE OVER $120 · NO RESTOCKS ON DROP PIECES ·▲ DROP 001 LIVE NOW · FREE WORLDWIDE OVER $120 · NO RESTOCKS ON DROP PIECES · ▲ DROP 001 LIVE NOW · FREE WORLDWIDE OVER $120 · NO RESTOCKS ON DROP PIECES ·
★ Drop 001 — Live now//Free shipping over $120//Limited runs · No restocks//SamSam · Worldwide//★ Drop 001 — Live now//Free shipping over $120//Limited runs · No restocks//SamSam · Worldwide//
★ Drop 001 — Live now//Free shipping over $120//Limited runs · No restocks//SamSam · Worldwide//★ Drop 001 — Live now//Free shipping over $120//Limited runs · No restocks//SamSam · Worldwide//

WEARLOUD.LIVE /louder/

SamSam is a streetwear label built on limited runs, honest construction, and graphics that don't apologize. Tees, hoodies, outerwear, drops. No restocks. No fillers.

Shop the drop →See what's new
DROPS01 / ∞
PIECES42 LIVE
RESTOCKSNEVER
SHIPPED FROMNYC / LDN
SAMSAM* NO RESTOCKS · NO COMPROMISES · WEAR LOUDSAMSAM* NO RESTOCKS · NO COMPROMISES · WEAR LOUDSAMSAM* NO RESTOCKS · NO COMPROMISES · WEAR LOUDSAMSAM* NO RESTOCKS · NO COMPROMISES · WEAR LOUDSAMSAM* NO RESTOCKS · NO COMPROMISES · WEAR LOUDSAMSAM* NO RESTOCKS · NO COMPROMISES · WEAR LOUD
SAMSAM* NO RESTOCKS · NO COMPROMISES · WEAR LOUDSAMSAM* NO RESTOCKS · NO COMPROMISES · WEAR LOUDSAMSAM* NO RESTOCKS · NO COMPROMISES · WEAR LOUDSAMSAM* NO RESTOCKS · NO COMPROMISES · WEAR LOUDSAMSAM* NO RESTOCKS · NO COMPROMISES · WEAR LOUDSAMSAM* NO RESTOCKS · NO COMPROMISES · WEAR LOUD
§ 02Manifesto

We don't do trends. We do things we'd wear.

Every piece starts in a notebook. Most never make it past it. The ones that do get sampled three times, worn for a month, then small-batched. When they sell out, that's it. We move on.

Read the whole thing →
§ 03 · Shop the racks

Pick your weapon.

Everything →
14 PIECES//

TEES & TOPS

Heavyweight. Boxed. Loud.

08 PIECES++

HOODIES

450 gsm. No exceptions.

04 PIECES▲▲

OUTERWEAR

Drop 001 — sold by Friday.

06 PIECES==

BOTTOMS

Cargo, baggy, slouched.

10 PIECES**

ACCESSORIES

Caps, bags, socks, hardware.

§ 04 · Featured

On the rack now.

See all pieces →
+----------------------------+
|  ⌛  STUDIO IS PRESSING     |
|     DROP 001 IS LOADING    |
|  STAY CLOSE                |
+----------------------------+

The catalog goes live shortly.

Sign up below — you'll be first through the door.

§ 05 · Contact sheet

Off-camera.

Studio scraps, fit checks, samples that didn't make it. Updated weekly.

FRAME 001●
FW01NYC / 03:14
FRAME 002●
HVYHeavyweight hood
FRAME 003●
SSStorefront, 6th
FRAME 004●
02Cargo / detail
FRAME 005●
DRPStudio, midnight
FRAME 006●
OKSample 03 — kept
§ 06 · Word on the street

They wore it.

★★★★★ — 4.9 avg / 218 reviews
The hoodie weighs more than my laptop. Worth every dollar.
— Maya R.
Brooklyn / Drop 001
★★★★★
Finally a brand that doesn't drop the same tee in six colors.
— Toby K.
London / Drop 001
★★★★★
Bought the cargo. Wore it to a wedding. No regrets.
— Devon A.
Berlin / Drop 001
★★★★★
§ 07 · The FAQ

Questions, before you cop.

Still stuck? [email protected]

  • No. Every drop is a one-time run. When a piece is gone it's archived and we move on to the next drop. That's the whole point.
  • Tees are 240 gsm combed cotton, boxed cut, washed for shrinkage. Hoodies are 450 gsm brushed-back fleece — thick enough that they hold their shape after a year of wear.
  • Worldwide. Orders over $120 ship free in the US and EU. Everywhere else is calculated at checkout. We don't hide shipping in the product price.
  • 30 days, unworn, tags on. Drop pieces (anything in a numbered drop) are final sale — we say so on the product page in a giant box, no one's surprised.
  • Boxed and on the looser side. If you're between sizes, take the smaller one for a closer fit, the larger for proper streetwear drape. Detailed measurements on every product page.
  • A small studio split between NYC and London. Two designers, one production lead, a lot of late nights. No investors, no parent company.
━━━━ DROP 002 INCOMING ━━━━ FIRST ACCESS GOES OUT TO THE LIST ━━━━ DROP 002 INCOMING ━━━━ FIRST ACCESS GOES OUT TO THE LIST ━━━━
§ 08 · Get on the list

Be first
through the door.

One email per drop. No "we've been thinking about you" re-engagement nonsense. Subscribers get 24h early access and the occasional list-only piece.

By signing up you agree to occasional emails about drops. Unsubscribe whenever.

☓ SamSam · NYC ↔ LDN ☓ Established 2025 ☓ No restocks ☓ No restraints ☓ SamSam · NYC ↔ LDN ☓ Established 2025 ☓ No restocks ☓ No restraints ☓